1 Create your gift
Pick a character style, they introduce your gift with their own little intro. Then add photos, videos, a message, links or rewards.
A message from
Michael
I built SOOPAH because I missed her.
Hey, I'm Michael, thank you for being here. Before going full in on SOOPAH, I was commuting 70 miles every day to and from work. Long hours, intense environment, high targets, tight deadlines... you know the drill.
But throughout the day, every time I had a moment, I was missing her... that someone special in my life. Someone whose happiness means everything to you. Someone whose smile makes time stop for you. Someone who is your entire world. You have someone like that as well, don't you?
So I wanted to send her a spark of joy, to lighten up her day, knowing she was stressed out as well.
Memes didn't cut it for me, they're cool and fun but don't really spark that feeling of joy. Texting is bland. Calling is ok, but still not enough.
I wanted to send her something that would spark a moment of joy. A giggle. A soft, warm feeling. Something that would bring that cute adorable smile of hers that lights up the world when I see it.
That's how SOOPAH started.From my heart.
A gift says
I thought about you.
I made this moment for you.
Your joy matters to me.
How it works
3 steps. 1 gift. Endless Joy!
- 01Create
- 02Wrap
- 03Send
⏳ Set Gift Timer
24hrs:00mins
Gift will expire in 24h
2 Wrap it
Set the gift timer. Every gift expires 24 hours after it’s created. Set your own countdown to make it more exciting!
A little something
for someone special
3 Send it
We turn it into one link. Share it to your friends, family, community, audience or clients. Spread the Joy and get the vibe!
MessageWhatsAppInstagramTikTokEmail
Not Another Social Media
We ditched the like button.
Joy comes from genuine connection. No more likes, just Vibes. No more FOMO, just Joy. No more stats, just Aura. Send the gift, get the vibe, or get another gift in return.
Check out Vibe sharing , tap a vibe, hold and drag it to another, and watch the Aura change.
Warming up your Aura…
They send back a Vibe
Open a gift, tap how it actually made you feel, warm, wacky, spicy, bold. A real reaction, not a hollow like.
Your Aura grows
Every Vibe becomes part of your Aura, a living colour that reflects the joy you spread. It’s yours, and it’s always evolving.
A Universe of Connection
Join the Vibe Verse.
It’s a universe, not a feed. Wander through constellations of gifts people made for each other, and catch the comets passing through. The coins, styles and ready-gifts inside are yours to keep.
Find your next gift
See what people made for a birthday, an apology, a rough Tuesday.
Catch a comet
Coins, styles and ready-gifts pass through. Catch one and it is yours.
Meet the people
Tap a face and the sky fills with everything they have sent.
Move how you like
Swipe across for more. Swipe up to go back in time. Zoom in to go deeper.
Your private gifts stay private, always. Publish one and it joins the sky, and you can still put a password, a question, a poll or a coin price on it before anyone opens it.
Make moments memorable.
Make ’em SOOPAH.
Spread joy!
01 For friends & family
Send the gift they
can’t wait to open.
A birthday, an apology, a random “thinking of you.” Turn it into a moment they enjoy, replay and reply. It’s the small things in life that make it special.
- Birthdays
- Inside jokes
- A sorry
- Just because
02 For creators & communities
Make every follower
feel like family.
Give your community a gift they open, react to and pass around. A post becomes a moment they take part in, and every share quietly brings new people in.
- Fan rewards
- Polls & questions
- Exclusive reveals
- Milestone drops
03 For businesses & customers
Win your clients’
hearts with a gift.
Take the coupon, launch or reward you already send and wrap it as a gift worth opening. Make your brand stand out and win a unique place in your customers’ hearts.
- Coupons
- Loyalty
- Launches
- Campaigns
No idea what to gift?
The Gift Shop.
When inspiration runs low, the shop has you covered. Buy a single style, a ready-made gift or a whole pack, one-time, no subscription needed.
StylesA character for every feeling
Pick a character who performs the reveal, greets them, reacts, and sets the mood before your gift even opens.
- Love
- Sorry
- Congrats
- Just because
Ready-GiftsA finished gift, ready in a tap
No idea where to start? Choose a ready-made gift designed for the occasion, drop in your photos and words, and send. The hard part is already done.
- Birthday
- Anniversary
- New baby
- Thank you
PacksBundles for the season
Themed sets of styles and ready-gifts for a holiday, a season or a big moment, all in one, for less than buying them separately.
- Holidays
- Valentine's
- Graduation
- Seasonal
Browse the Gift Shop
Or earn coins as you create and spend them here.
There’s always a reason to send a gift.
A style for every feeling. A gift for every occasion.
Sweet, chaotic, mysterious, dapper or downright adventurous, the style sets the feeling before the gift even opens. Slide through and meet the one for your person.
Chowy
Soft & heart-melting.
A little cloud of soft fur and pure sweetness. Chowy wraps every moment in tenderness.
Perfect for: an “I’m sorry”, a heartfelt thank-you, an “I love you” or a get-well, when you want to melt them a little.
Simple, joyful pricing.
Pick your plan.
Sending gifts stays free, forever and unlimited. Upgrade when you want them longer, with your own styles and something to sell inside them.
Free
Start spreading joy today.
$0forever
- Unlimited gifts, free forever
- Gift composer: our unique gift composing engine to help you create awesome, memorable gifts!
- Free character styles so you create the most awesome gifts right now
- Make your own gift style
- Interactive reveal: password, question, poll or pay-to-open
- Schedule the reveal
- Gift length: up to 60 seconds
- Gifts remain available for 24 hours
- One link that opens from any device, no app install
- Chats: stay close to your friends and family
- Earn coins when people spend coins to open your gift
- Surprise drops of coins, styles or ready-gifts, just because we love sharing joy
Creator
Turn your content, rewards and moments into gifts your audience opens, shares and remembers.
$15/month
billed yearlyabout $3.46 a week — an average cup of coffee- Everything in Free, plus:
- Full gift engine: the full suite to unlock your creativity and delight your audience
- 3 private style slots to upload your own styles
- Extended gift length: up to 120 seconds
- Gifts live for 48 hours
- Allow receivers to save your gifts
- Chats: engage with your community
- Sell inside the gift: add one offer with your product, photos, description and link
- Creator insights dashboard
Business
Turn a promotion, campaign or event into something people open, interact with and share.
$50/month
billed yearly- Everything in Creator, plus:
- Auto-Composer: drop your photos and videos, get a finished gift in seconds
- 6 private style slots for your full brand world
- Extended gift length: up to 180 seconds
- Gifts live for 72 hours
- Chats: talk to your clients and customers
- Sell inside the gift: multiple offers per gift
- Advanced analytics across every campaign
Sending gifts is free forever. Upgrade anytime, cancel anytime, and your plan stays active until the end of the period.
The Joy Lab
Ideas on gifts, joy and marketing.
Our journal on what makes a moment worth opening, and how brands and creators turn gifts into real engagement.
on anticipationWhy the wait makes a gift better
The quiet psychology of anticipation, and how a short pause before the reveal makes a gift mean more to the person opening it.
Read the story →
for brandsTurn a promo into a moment worth sharing
How brands wrap discounts, rewards and launches into gifts their audience actually opens and passes on.
Coming soon
for creatorsA creator's guide to gifting your audience
The ways influencers use gifts to reward fans, grow community and make every promotion feel personal.
Coming soonA question we're exploring
Does a little anticipation make a gift feel more valuable?
We think the wait before the reveal is part of the gift, and we'll share what we find as real usage grows.
Findings coming laterOpen question
What makes a surprise worth replaying?
Open question
Does taking part make a moment more memorable?
Open question
How do shared reveals bring people together?
For companies
Planning a customer activation?
Tell us about the promotion, reward, launch or appreciation moment you want to make more memorable. The Business plan is live today, and if you need something beyond it, custom campaigns are open now.
- Promotions
- Rewards
- Loyalty
- Appreciation
Gift questions, answered
Do I need a reason to send a gift?
Never. SOOPAH is made for birthdays, weddings, apologies and thank-yous, but “just because” is often the gift people remember most. There’s always a reason to send a gift; sometimes no reason is even better.
What’s a good gift to say sorry?
A heartfelt SOOPAH gift in the Chowy or Penguino style, soft, warm characters that carry your message and a little something to open. It lands far better than a text.
What do you send a new parent?
The Storky style is made for new babies, it delivers your gift with a bit of wonder, and you can wrap it with a personal message the family keeps.
What’s a birthday gift that isn’t boring?
Skip the gift card. A SOOPAH gift wraps your message, photos or a reward in a playful style like DumDum or Piratey, an experience they open, react to and replay.
How does a SOOPAH gift work?
Pick a character style, add your content (a message, photos, a reward or a link), wrap it with a timer or a fun unlock challenge, and send one link. They open it anywhere, no app needed, and send a Vibe back.